Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

Before or at the time of collecting personal information, we identify the purposes for which information is being collected.

We collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.

We only retain personal information as long as necessary for the fulfilment of those purposes.

We collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned. We use personal data where or when relevant to the purposes for which it is to be used, and only to the extent necessary for those purposes.

We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

We will make readily available to customers information about our policies and practices relating to the management of personal information.

We are committed to conducting our work in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

General Data Protection Regulation (GDPR)

1. Who is the data controller?

The is operated by Sirrush Watches AB. Registered in Sweden No. 559265-8545. are working under the GDPR – General Data Protection Regulation – rules set by the EU. We, therefore, have to ensure that you as a user of service is aware of the fact that we do collect data, and register data when you use our service.

2. What personal data do we collect?

We collect the following data when you search our website, order our products and register a user account are as follows:

  • Your name.
  • Username.
  • Address, Email and/or Phone number.
  • Payment method.
  • Payment history.
  • Order number.
  • Age-related correspondence (e.g. information you provide in contact with our customer support or via email to us)

3. How do we use the personal data we collect?

The personal data are mandatory and needed primarily for ordering, purchase and delivery of your order. Your email address and phone number will be used to inform you about, for example, delivery of your order and notification of your package, but may also be used for newsletters and posting offers if you have approved this.

4. What is our legal basis for processing your personal data?

The legal basis for processing your personal data is your consent when ordering and/or signing up for newsletters.

5. Who will process your data?

Our services sometimes link to services run by other companies’ services, like deliveries payments or IT systems. Those companies have their own privacy and cookies policies, so remember that the information you give them will follow their rules and not ours. We may disclose your personal information to the following companies that are independent and personally responsible for your privacy data:

  • Transport companies like DHL, PostNord and UPS.
  • Authorities such as the Swedish Tax Agency.
  • Payment solution providers that we use to be able to charge you through an order such as Klarna, Paypal and Stripe.

6. Data transfer outside the European Union

Some companies that provide services to us run their services from outside of Sweden and the European Economic Area (EEA). We only let that happen if we are satisfied with their levels of security. Keep in mind that when you give us personal information it could be being transferred, stored or processed in a location outside of Sweden and the EEA.

7. How long do we keep your data?

The data will be stored until the user asks us explicitly to delete it. However, due to legal obligations (for example national labour, tax or anti-fraud laws requiring you to keep personal data about your employees for a defined period, product warranty duration, etc.) some data must be kept for a fixed period of time. We will only retain this data as long as necessary for the fulfilment of those purposes

8. Your rights

You may at any given time ask us to delete your data, and we’ll fulfil your request without questions.

9. Security

We’re strongly committed to keeping your information safe. And to do this we design our services with your safety in mind. We also have dedicated teams to look after your information security and privacy.

At the same time, no service can be completely secure – if you have any concerns that your account or personal information has been put at risk, for example if someone could have found out your password, please get in touch straight away.

10. Complaints

If you want us to delete your data please send an email to and we’ll delete it. Any other complaints can be sent to the same email address.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.