Our goal

To offer watches with strong aesthetic sense, Swiss quality and precision at a revolutionary price.



We are a Swedish microbrand creating durable and affordable Swiss-quality watches intended to last a lifetime.

While major brands in the industry increase the prices of their products 6-10x of the actual cost – we do things differently. 

By bypassing traditional channels, building direct relationships with the best manufacturers, designing our products in-house and by working toward sensible margins, we’re able to provide high-quality, beautiful watches at an affordable price.


WhY Sirrush?

SIRRUSH is a mythological creature depicted on the magnificent Ishtar Gate of the city of Babylon. The Sirrush is a scaly dragon hybrid with hind legs like an eagle´s talons, feline forelegs, a long neck and tail, a horned head, a snakelike tongue and an ornate crest. 

As one of three sculptural reliefs representing deities, this mighty beast conveyed a powerful message to all who entered the gate – “Babylon is protected and defended by the Gods”.
As the main gateway to the city, the Ishtar Gate was designed to make a big impression and beside the gate a plaque explaining its purpose and design could be found: “I placed wild bulls and ferocious dragons in the gateways and thus adorned them with luxurious splendour so that people might gaze on them in wonder.”

We design our watches with a strong aesthetic sense and high level of quality that can only be expected in high luxury watches, all to impress.


We carefully design every detail of our watches, every component has a reason and a story behind it, and we use the very best materials to handcraft each and every watch. We only use Swiss-made movements, that means we only use movements manufactured and assembled in Switzerland.

Your satisfaction is our priority. We deliver great customer service that reflects upon our dedication to watchmaking and the word-of-mouth marketing approach. When you contact us, for any reason, we will respond promptly and provide the highest level of personalised service. Our word is our bond, so we will deliver on every commitment. And, through this pursuit of perfection in customer service, we will live up to our 100% satisfaction guarantee.